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GTM & Revenue Operations

Building the
systems that
drive revenue

I'm Helton Quissico, a Senior Sales Operations & RevOps leader specializing in scalable GTM infrastructure, Salesforce architecture, and data-driven decision-making that empowers high-growth sales organizations.

Helton Quissico
Salesforce Certified Admin GTM Systems & Revenue Operations
$150K
Annual Cost SavingsGTM tech stack consolidation
95%
Manual Entry ReductionGong AI handover automation
127+
Stakeholders SupportedSales reps, Directors, AVPs & VPs across AMER
60%
Ticket ReductionAI-powered enablement assistant

Where strategy
meets execution

Systems Architecture

Built and administered GTM stacks across Salesforce, Clari, Tableau, Gong, ZoomInfo, Fullcast, and more, transforming fragmented tools into unified, high-performing revenue infrastructure.

Executive Reporting

Designed and deployed KPI suites, pipeline dashboards, and IC performance scorecards used by Directors and VPs to drive weekly operating rhythms and strategic decisions.

AI-Powered Operations

Implemented AI across RevOps: from Gong-powered handover automation to an AI Insights Engine for revenue reporting and an AI enablement assistant reducing ops tickets by 60%.

Process Optimization

Redesigned lead-to-opportunity flows, approval workflows, commission split logic, and churn forecasting, replacing manual, error-prone processes with scalable Salesforce-native systems.

Cross-Functional Leadership

Served as the connective tissue between Sales, Finance, Marketing, CS, and Legal, aligning GTM operations with business strategy and ensuring every initiative lands with adoption.

Helton Quissico
Helton Quissico
Senior Sales Operations & RevOps Leader

Operator. Strategist.
Builder.

My Career Journey

I started my career at Signal AI as a Revenue Operations Systems Administrator, where I built the operational foundation of a growing GTM organization, owning the full tech stack across Salesforce, Tableau, ZoomInfo, and Gong, architecting automated workflows, and building the reporting infrastructure leadership relied on to make decisions.

From there, I moved into a Deal Desk Analyst role at NTT Global Data Centers, where I sharpened my skills in deal velocity, approval workflow optimization, and contract lifecycle management. Most recently, I joined Braze as a Senior Sales Operations Analyst, where I administer GTM systems across Salesforce, Clari, Fullcast, Gong, and Tableau for 127+ stakeholders, while building AI-powered workflows that consolidate fragmented dashboards into unified, automated insights and scale enablement through self-service AI tools.

Across every role, the thread has been the same: own the systems that power GTM, then use automation and AI to make those systems work harder, smarter, and faster for the people who rely on them.

Leadership Philosophy

01
Data over opinion

Every process decision should be grounded in evidence. I build systems that generate clarity, not just reports, but insight that drives action.

02
Scalability first

A solution that works for 10 reps shouldn't break at 100. I design infrastructure with growth in mind, building foundations that hold under pressure.

03
Adoption is the metric

The best system means nothing if people don't use it. I partner closely with stakeholders to design solutions that teams actually embrace.

04
Simplify to amplify

Complexity is the enemy of execution. I find the simplest path to the most powerful outcome, removing friction, not adding it.

Why Revenue Operations

RevOps sits at the intersection of everything I love: systems thinking, data analysis, strategic problem-solving, and cross-functional leadership. It's the engine room of a go-to-market organization, and when it runs well, everything else accelerates.

I specialize in Revenue Operations and Systems Strategy because I believe that the quality of a company's operational infrastructure directly determines its ability to scale. Bad data, broken workflows, and fragmented tools don't just slow things down, they cost revenue. I fix that.

Long-Term Vision

My trajectory is toward Director of GTM Systems, owning the architecture, automation, and AI strategy behind how a revenue organization operates. From there, I'm building toward Head of Revenue Operations or COO, where I can lead teams and own the systems, people, and strategy that power the entire business.

I see GTM Systems not as a back-office function, but as the infrastructure that determines how fast and how well a company can scale. That's the role I'm building toward, and every project I take on, from AI-powered automation to executive reporting, is designed to develop the systems expertise, team leadership, and business judgment that makes that vision real.

Projects & Initiatives

A consulting-style portfolio of high-impact GTM Operations work, from Salesforce architecture to AI-powered automation and executive analytics.

Systems Administration
Lead-to-Opportunity Workflow Optimization

Redesigned the lead lifecycle in Salesforce with standardized workflows, validation rules, and automated routing logic, eliminating manual intervention and inconsistent data quality.

Key Outcome
20% reduction in lead routing time, improved data quality across the funnel
Systems Administration AI & Automation
Gong Scorecard & Coaching Framework

Built a structured Gong scorecard and coaching framework to standardize call evaluations across managers, turning call reviews into measurable, actionable feedback.

Key Outcome
Standardized coaching across managers, scalable rep development framework
Systems Administration AI & Automation
Gong AI Trainer Implementation

Partnered with the enablement team to build AI-powered practice scenarios in Gong, giving reps a scalable environment to rehearse customer conversations and receive standardized feedback.

Key Outcome
Scalable AI training environment, improved rep readiness and onboarding speed
Systems Administration
Salesforce Case Queue Optimization

Built a centralized Salesforce case management system across Legal, Finance, Solutions Consulting, and Deal Desk, replacing fragmented routing with structured, scalable workflows.

Key Outcome
60% improvement in ticket management efficiency, accelerated deal cycles
Reporting & Analytics
Global Account Management (GAM) Visibility Dashboard

Built a single source of truth mapping global account hierarchies to opportunity-level data, eliminating post-close audits caused by missing GAM attribution.

Key Outcome
Eliminated major source of post-close audits, shifted teams to proactive deal management
Reporting & Analytics
AMER Subindustry Dashboard for Verticalization Strategy

Built a subindustry-level analytics dashboard tracking win rate, pipeline generation, and renewal risk, giving leadership the data to prioritize verticalization efforts.

Key Outcome
Improved visibility into top-performing subindustries, more focused GTM strategy
Reporting & Analytics Strategy & Consultation
Rep-Level Pipeline Target Model

Built the first rep-level pipeline target framework using historical attainment, win rates, and sales velocity, replacing team-only targets with individual accountability.

Key Outcome
40% increase in average pipeline attainment per rep
Reporting & Analytics
Sales KPI Suite (Tableau)

Built an executive-level Tableau dashboard consolidating bookings, quota attainment, win rate, and pipeline generation into a single source of truth for Directors and VPs.

Key Outcome
Reduced reporting time 40% · Unified KPIs across AMER segments
AI & Automation
Sales Handover Automation (Gong AI)

Redesigned the sales-to-CS account handover process using Gong AI to auto-capture deal insights from call transcripts, eliminating manual entry and inconsistent handoffs.

Key Outcome
95% reduction in manual data entry · Shorter handover cycles
AI & Automation Reporting & Analytics
AI-Powered Revenue Insights Engine

Built a scalable AI reporting system delivering consistent weekly pipeline and monthly revenue insights to leadership, replacing hours of manual reporting with automated, prompt-engineered narratives.

Key Outcome
Weekly + monthly reporting automated · Zero additional operational overhead
Systems Administration
Fullcast Implementation

Led end-to-end Fullcast rollout to replace spreadsheet-based territory modeling, enabling real-time scenario planning, programmatic carving, and Salesforce integration.

Key Outcome
Eliminated Google Sheets dependency · Enabled real-time territory scenarios
Systems Administration
ZoomInfo Implementation (AMER)

Led regional data strategy overhaul, replacing Cognism in AMER with ZoomInfo after comparative analysis revealed significant accuracy gaps, then integrating with Salesforce for seamless enrichment.

Key Outcome
+25% lead conversion rate in AMER
Systems Administration
DocuSign Integration

Integrated DocuSign with Salesforce to modernize contract execution, enabling in-platform document generation, real-time tracking, and standardized agreement templates.

Key Outcome
30% faster quote routing · Eliminated manual contract handoffs
Strategy & Consultation Systems Administration
Commission Split Approval Automation

Replaced manual Google Forms + spreadsheet split tracking with a Salesforce-native dual attribution model, separating pipeline ownership from credit attribution for accurate forecasting and fair comp.

Key Outcome
On-time commission payouts · Eliminated post-close manual corrections
Reporting & Analytics
IC Performance Scorecard Framework

Designed a weighted performance scorecard combining quota attainment, pipeline health, renewal rate, and activity into a single view, enabling structured, data-driven coaching and QBRs.

Key Outcome
Standardized performance evaluations · Reduced subjectivity in coaching
Systems Administration
GTM Tech Stack Consolidation

Led analysis and migration from Outreach to Gong Engage after identifying functional overlap, consolidating the sales engagement stack and eliminating redundant spend.

Key Outcome
$150K annual cost savings · Simplified GTM tooling
Strategy & Consultation Systems Administration
Partial Churn Forecasting Framework

Introduced a structured Salesforce framework to distinguish partial vs. full churn, reducing forecast noise, improving renewal planning accuracy, and giving CS leadership clearer risk visibility.

Key Outcome
Reduced churn overstatement · Improved renewal forecast precision
Reporting & Analytics
Global Pipeline Reporting Dashboard

Built a forward-looking pipeline reporting suite in Tableau with pacing curves, trajectory tracking, and attainment views, transforming retrospective reporting into a predictive operating tool.

Key Outcome
Early warning system for pipeline gaps · Real-time pacing visibility

Built for the
complexity
of modern GTM

I combine deep systems expertise with strategic thinking, operating across the full spectrum of Revenue Operations from tooling architecture to executive-level analytics and territory strategy.

4+
Years in RevOpsAcross SaaS & enterprise organizations
10+
GTM Tools AdministeredFrom CRM to BI to AI platforms
20+
High-Impact ProjectsAcross forecasting, automation & analytics
Salesforce Administration

End-to-end CRM architecture, from custom objects and validation rules to complex approval workflows, flows, and forecasting configuration.

Flows & Automation Einstein Forecasting Case Management Permission Sets Approval Processes
GTM Systems Architecture

Design and implementation of full GTM tech stacks, evaluating, integrating, and optimizing tools across the sales and marketing ecosystem.

Tech Stack Strategy Tool Consolidation System Integration Data Enrichment
Reporting & Analytics

Executive-grade dashboards and KPI frameworks in Tableau, Looker, and Salesforce, built for speed, clarity, and strategic decision-making.

Tableau Looker KPI Design Pipeline Analytics IC Scorecards
Territory & Pipeline Strategy

Data-driven territory carving, headcount modeling, quota planning, and pipeline pacing, designed for equity, scalability, and growth alignment.

Territory Carving Headcount Modeling Quota Planning Fullcast
Forecasting & Revenue Ops

AI-driven and model-based forecasting frameworks that improve accuracy, reduce variance, and give leadership confidence in revenue projections.

Clari Einstein Forecasting Churn Modeling Deal Desk
Process & Change Management

End-to-end workflow redesign with a focus on adoption, cross-functional alignment, and scalable operating rhythms that stick.

Stakeholder Alignment Workflow Design Change Mgmt Enablement

Tools & Platforms

Salesforce
Salesforce
CRM & Admin
Tableau
Tableau
Analytics & BI
Clari
Clari
Forecasting
Gong
Gong
Revenue Intelligence
ZoomInfo
ZoomInfo
Data Enrichment
Fullcast
Fullcast
Territory Planning
Outreach
Outreach
Sales Engagement
HubSpot
HubSpot
Marketing & CRM
Looker
Looker
Analytics
6sense
6sense
Intent & ABM
DocuSign
DocuSign
Contract Management
LinkedIn Sales Navigator
LinkedIn Sales Nav
Social Selling
Cognism
Cognism
Data Enrichment
SQL
SQL
Data Analysis

What leaders say
about working with me

Professional testimonials from colleagues and leaders across the organizations I've partnered with.

Helton consistently impressed me with his creativity, drive, and problem-solving abilities. He is proactive and efficient, always finding innovative solutions to complex challenges. His determination to deliver results and go above and beyond is what truly sets him apart.

A
Angela Padovani
Head of Revenue Operations · Signal AI · Managed Directly

Helton has a great attitude and is always willing to take things on and develop his rapidly improving RevOps skills. He is well received and well liked amongst colleagues and his immediate team, which is a bonus!

E
Ella Fitzpatrick
Commercial Operations with Salesforce · Signal AI · Managed Directly

It's rare that you come across a standout talent like Helton. He has completed several outstanding projects and been a vital member of our team. I am particularly impressed by his ability to collaborate across departments, his input has made a dramatic difference in our team's productivity.

M
Michael Murphy
Founder & Chief Program Officer · Kids in the Game · Managed Directly

Helton's diligence, focus, and attentiveness have consistently elevated our team's performance. He demonstrates a strong sense of ownership, ensuring tasks are completed to the highest standard. His meticulous approach instills confidence in the reliability of our work among clients and stakeholders.

C
Carl Lajoie
Senior Customer Success Manager · Signal AI

I had the pleasure of working closely alongside Helton for over a year. He applies his wealth of technical knowledge to provide valuable innovations and solutions. His work remains at a high quality even when met with the tightest deadlines.

T
Troy Smith
RevOps · Signal AI

Helton has played a vital role in the operational responsibilities at Signal and has definitely made an impact. His highly analytical and intuitive problem-solving skills contributed to his success. He goes out of his way to ensure the team meets their targets, a great personality and positive attitude to have around.

A
Andy Liang
Finance & Operations · Signal AI

Helton was a key part of the RevOps team supporting commercial functions including CS. He has always been helpful, clear in his communication, and very patient. He has proactively reduced complexity and helped save the team time. As his mentor, I've seen his engagement, curiosity, and drive, Helton will be an asset to any organisation valuing insight and proactivity.

A
Alex Hunter
Head of Account Management (West) · Signal AI

It has been such a pleasure working with Helton. He has in-depth product knowledge and has been instrumental in providing support for the US team. He has always been willing to help out and figure out any issues that come up, a great personality to have around.

J
Judith Looyestein
Head of Commercial Strategy & Planning · Signal AI

Helton is one of the brightest young professionals I have worked with, smart, inquisitive, and empathetic. He has a great ability to bring people together and is well-liked by everyone who works with him. I look forward to his stellar career ahead.

Y
Yi Lin Pei
Product Marketing Coach & Advisor · Brightflag

Helton is exceptionally organized, inquisitive, and thoughtful. He is among the most studious sales development professionals I have worked with, and one of the most compassionate people I know. Helton has so many possible paths ahead of him and I look forward to watching him progress.

K
Kevin Cohn
General Manager (CEO) · Brightflag
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Professional Timeline

Download Resume

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Contact
Jersey City, NJ
646-207-9341
Education
Syracuse University B.A. Economics · May 2019

GTM Operations and Systems professional with experience administering Salesforce and commercial GTM platforms across high-growth SaaS organizations. Skilled in building AI-enabled workflows, automation, reporting, and forecasting processes that improve pipeline health, seller productivity, data quality, and forecast accuracy. Trusted partner to Sales leadership and cross-functional teams, driving system adoption, scalable operating rhythms, and data-driven decision-making.

Certifications
Salesforce Certified Administrator
HubSpot Revenue Operations Certified
Clari Certified Admin
Project Management, Lean Process Certified
Executive Management Certified (EMC)
Six Sigma Green Belt Certified
Work Experience
Dec 2024 – Present
Braze
Senior Sales Operations Analyst · New York, NY
  • Administered and optimized GTM systems including Salesforce, Clari, ZoomInfo, Gong, Outreach, Fullcast, Tableau, and Looker, improving data integrity and user adoption across Sales, Marketing, and Customer Success
  • Led the implementation of Fullcast for territory planning and account assignments, replacing manual territory modeling and bulk data loads with scalable automated workflows
  • Built AI-powered workflows across Sales, Marketing, and Customer Success teams, automating repetitive processes and improving operational efficiency
  • Automated the sales-to-customer-success account handover process using Gong AI and Salesforce workflows, reducing manual data entry by 90% and accelerating customer transitions
  • Designed and deployed a Salesforce commission-split approval process, reducing compensation errors and improving forecast accuracy for opportunities with shared credit
  • Consolidated 3 key dashboards across 4 tools (Tableau, Salesforce, Clari, and Looker) into one AI-powered automated dashboard using Claude Code, delivering a unified executive view with AI-powered insights
  • Created an AI-powered Sales Operations enablement assistant, reducing enablement-related support tickets by 60% and improving self-service access to processes and documentation
  • Supported GTM systems and sales operations for 127 AMER stakeholders, including 102 sales reps, 17 Sales Directors, 6 AVPs, and 2 VPs
  • Partnered with Territory Planning to develop coverage and territory-equity reporting, improving account distribution and increasing pipeline generation by 30% across prioritized accounts
  • Developed forecasting models across multiple sales segments using historical performance, pipeline, and conversion data, reducing forecast variance by 20%
  • Built data-driven pipeline target models using win rates, sales velocity, and historical attainment data, increasing average pipeline attainment by 40% per rep
Jan 2024 – Dec 2024
NTT Global Data Centers
Senior Associate, Deal Desk Analyst · Jersey City, NJ
  • Led DocuSign-Salesforce integration to streamline quote routing and improve real-time reporting, reducing quote processing time by 30%
  • Designed and optimized Salesforce quote approval processes based on commercial triggers, reducing redundant approvals and cutting approval cycle time by 40%
  • Developed Salesforce automations to support Deal Desk workflows, improving operational efficiency by 20%
  • Improved pipeline accuracy by 25% by standardizing required data inputs, enforcing field hygiene, and conducting regular pipeline reviews
  • Partnered weekly with Sales, Deal Desk, Finance, and cross-functional stakeholders to review Hyperscale account plans and support smooth sales cycle execution
Mar 2022 – Jan 2024
Signal AI
Revenue Operations Systems Administrator · New York, NY
  • Led GTM tech stack consolidation from Outreach to Gong Engage, saving $150K annually
  • Spearheaded the integration and adoption of ZoomInfo, increasing lead conversion rates by 25%
  • Built and optimized Salesforce lead-to-opportunity processes, reducing lead routing time by 20% and decreasing duplicate account and contact creation
  • Partnered with Marketing to enhance lead routing in LeanData, achieving an 80% reduction in errors
  • Developed custom Salesforce case queues for commercial support teams, improving ticket management efficiency by 30%
  • Implemented Salesforce Einstein AI forecasting model, improving revenue visibility and data-driven decision-making for sales and leadership teams
  • Developed Salesforce flows and validation rules, cutting manual data entry by 30% and improving accuracy by 80%